On the Web, a multitude of companies offer their services. Each time a user formulates a query, a few companies are highlighted on the first page of the search results. Thus, to appear at the top of search engines, SEO is a major tool. Where natural referencing (SEO) can take months to set up optimally, paid referencing, also called SEA, gives companies the opportunity to climb into pole position more quickly.
We walk you through what paid search is, and then you’ll learn about the benefits of an effective paid search strategy.
Understand paid referencing or SEA in a nutshell
Paid referencing, also known as Search Engine Advertising, is a marketing lever allowing a company to be visible on search engines from targeted advertisements. By positioning the ads above the organic results on the first page or on the sides, the company using SEA immediately attracts the consumer’s attention. Because, an effective paid referencing strategy is based on the distribution of ads to the persona of the company, through judicious and relevant keywords.
These keywords are linked to the specific purchase intentions of the prospects, in order to generate qualified traffic on the site of the one who offers the products or services that he promotes.
Paid referencing or SEA is a complex digital marketing tool that the Profiscient agency will help you master. The agency transmits its know-how to you in setting up qualitative advertising campaigns on Google Ads, in accordance with your objective, whether it is ROI (for example, achieving KPIs relating to the number of purchases) or focused on branding (highlighting your brand).
Indeed, the digital agency Profiscient supports SMEs and VSEs to create effective SEA campaigns to boost the visibility of your business on the Web and improve your conversion rate.
Quickly maximize your visibility with an effective SEA strategy
An SEA strategy therefore contributes to quickly maximizing a company’s visibility on search engines, provided that it is created and implemented effectively. If you are just starting out and your site is not completely referenced naturally, the SEA allows you to put your site forward on Google and helps to make you known to prospects.
While natural referencing, which is organic and free, takes time to bear fruit. So, while SEO (natural referencing) is gradually being put in place, SEA can be an ally in generating leads and growing your turnover.
However, we must not forget that the SEA represents a cost. In order to get a good ROI, it is therefore advisable to call on a professional like Profiscient, either to be accompanied in the context of the implementation of an optimized SEA strategy, or to be trained in order to master the SEA. or let the agency take over in terms of paid referencing.
Ultimately, SEA and SEO become complementary, because if the second allows you to improve your positioning on search engines in a sustainable way, the first facilitates the promotion of commercial operations or specific events immediately when you you need.
Do not hesitate to seek advice from the digital agency Profiscient to set up an effective SEA strategy within your company in order to generate leads quickly and increase your turnover.