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On the menu of 10 marketing ideas this week: Heura announces the launch of its new Burger… on Minecraft, Nestlé uses AI to unveil more “The Milkmaid”, Melania Trump launches its NFTs… and McDonald’s UGGs ” nuggets”.
Heura announces the launch of its new burger… on Minecraft
Would it be now has-been to announce the launch of a product on TV, on billboards or even on social networks? Surely, to see Heura, a Barcelona-based vegetable meat start-up, which has chosen the video game Minecraft to unveil its new burger! The brand has thus designed a series of mini-games, called Heura City – a first for the young shoot. And formalized the launch, on September 8, on the Twitch channel of international gamer Elisa Waves (350,000 subscribers), multidisciplinary artist … and vegan. With one ambition: to rely on a growing community of gamers – Minecraft has more than 3 million active players – to communicate on the benefits of plant-based food and accelerate the consumer transition. Heura City is designed as a giant maze in which players must find the ingredients to create their own vegetable burger, “high in protein and low in saturated fat”, highlights the brand.
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