PARTNERSHIP: INFRONT BECOMES THE EXCLUSIVE MARKETING AGENCY OF FRANCE JUDO | French Judo Federation

INFRONT BECOMES THE EXCLUSIVE MARKETING AGENCY OF FRANCE JUDO. This three-year management contract will see the leading international sports marketing company market all the marketing rights of the French Judo Federation (France Judo).

Launched on a new dynamic inspired by its President Stéphane NOMIS and with the Paris 2024 Olympic and Paralympic Games in sight, France Judo trusts Infront to market its new sports sponsorship offer. On the strength of its proven commercial know-how, Infront France will be responsible for marketing a new marketing offer designed to meet the different objectives and challenges of companies. With its multi-medal-winning headliners (Clarisse Agbegnenou, Teddy Riner, etc.), more than 470,000 licensees in 5,500 clubs, the upcoming organization of the European Championships by teams in Mulhouse and individuals in Montpellier as well as the Grand Slam of Paris, or the launch of the Judo Pro League (the first mixed professional league in France); French judo has a bright future ahead of it. Conceptualized thanks to multiple marketing assets, both traditional and innovative, this comprehensive marketing program will offer brands broad visibility on the kimonos of French judokas and during competitions, but also a wide choice of CSR and internal operations through unique content and on -measure.

Stéphane NOMIS, President of France Judo, declared: “For many months we have been developing new structuring projects for French judo, from the Judo Pro League to the 1,000 DOJOS, including the organization of two European championships on our territory. Today we are ready to present these projects to private companies whose support will help us take a new step; a mission that we entrust with great expectation and enthusiasm to Infront France, whose know-how in this area is no longer to be proven. »

Jean-François JEANNE, Managing Director of Infront France, said: “With the Paris 2024 Olympic and Paralympic Games on the horizon, an ultra-positive sporting dynamic for both men and women and a constantly growing number of licensees, France Judo is clearly a major strategic asset for visibility and storytelling for brands. We are particularly happy and proud to be able to contribute to the development of this major sport in France and thank its President Mr. Stéphane NOMIS for his trust. »

About Infront Infront, a Wanda Sports Group company, is one of the leading players in international sports marketing managing a comprehensive portfolio of premium sports rights and events. Infront manages all aspects of major sporting events including media rights distribution, sponsorship, VIP hospitality, audiovisual production, digital solutions and operational management. Based in Zug, Switzerland, Infront relies on an experienced team of more than 1,000 employees in 44 offices across more than 17 countries, and delivers more than 4,000 days of premier sporting events each year across the world.

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