Over the years, e-mail has established itself as an extremely efficient acquisition channel. Marketers love it, and sales reps agree it’s become an indispensable tool for building loyalty and capturing new customers. However, not all marketing emails are created equal. The latest studies show that personalized email campaigns are the most impactful. Indeed, personalization allows you to take it to the next level by offering the perfect product/service for your prospect. This is exactly what Bloomreacha unique platform that combines customer data, email, artificial intelligence, marketing automation and web personalization to help you create omnichannel campaigns.
Personalization: the key to a successful marketing strategy
With this platform, you will be able to orchestrate your campaigns by combining several channels. The spearhead of Bloomreach? Personalization! This is what makes all the difference in the field of web-marketing. Offering a personalized experience to a prospect can change everything in the relationship you seek to build with him. Moreover, it is a concept that goes beyond your email campaigns and should be present in every facet of your marketing strategy. Personalization is the practice of using data responsibly to get to know, guide and delight your customers.
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Personal data is essential for the realization of a good personalization strategy. It’s simple: they allow you to get the right message across to a prospect, based on their specific needs and buying habits. According Bloomreach, to be effective, the data must incorporate information such as name, purchase history, the number of times a prospect logs into your application or the time of day when they tend to open their emails . The more data you have to feed into your campaign settings, the more effective your emails will be.
Why are emails so effective?
At Bloomreach, personalization is assisted by artificial intelligence. A strategy that really pays off when it comes to email marketing. The platform believes that “creating relevant, personalized, and data-driven emails must be a top priority for brands in 2022.” The power of e-mail is that it is part of the daily life of Internet users, so much so that more than half of the world’s population has an e-mail address that they use daily. Based on this observation, we better understand how e-mail marketing can produce very good results.
According to Bloomreach, email marketing is the preferred means of communication for 47% of US consumers. Not only are personalized emails effective, but they are also highly anticipated by your customers. Online consumers are aware of the data they leave on the web and can at least hope that it is used for that. In short, with Bloomreachan all-in-one solution that offers a real-time customer data platform with intelligent marketing automation that helps you personalize your emails, you’ll optimize your campaigns!