The Cordier group, which has become Tailpiece By InVivo is the 3rd French player in the wine sector. A company with a very wide spectrum of skills that goes from production to marketing. Cordier in figures, these are 28,000 hectares of vines, 3,800 cooperative winegrowers, 1.6 million hectoliters treated each year, 4 wine and drink collectionsnearly 600 employees, a presence in 11 countries and 400 million euros in turnover.
An avant-garde Lorraine
uIn 1886, coming from Lorraine, Désiré Cordier founded his company in Gironde. Intuitive and business-savvy, it will in some way change the habits and practices of Bordeaux trading. He invented the “marketing of the offer” with special bottles and today the Cordier group still responds to trends with several collections of brands and drinks. Désiré Cordier launches into purchases of prestigious castles: Lafaurie-Peyraguey, Talbot, Gruaud-Larose, which he buys from Baroness Sarget-Lafontaine. Désiré Cordier became mayor of Saint-Julien-Beychevelle in 1925 and until 1940.
- 1886 Creation of Cordier by Desire Cordier
- 2015 Creation ofInVivo Wine and acquisition of Tailpiece Mestrezat by the Invivo group | Entry into the capital of Vinadeis
- 2017 International expansion with the acquisition of the Baarsma group (Armit Wines, Hasselt Millésime, Rutishauser, OR&B)
- 2018 Acquisition of a majority stake in the Asian and US distribution subsidiaries
- 2019 New team & organization
- 2020 Acquisition Coffee of Paris
- 2021 Merger with Vinadeis & Creation of Tailpiece By InVivo
TERRA360: Cordier’s CSR approach
“We are committed to sustainable, responsible and exemplary viticulture. Not because it is fashionable, but because it is, in the long term, a decisive issue for the planet, for our company and its employees. The excellence of our wines depends directly on the quality of the grape. This grape is linked to the good health of the vines, which depends on the fertility of the land and the know-how of the winegrowers who, harvest after harvest for decades generations, watch over it. A single link fails and the whole cycle weakens. Taking care of winegrowers, respecting nature and the land that sustains them, is our responsibility. That’s why we created ” Terra360″. This virtuous circle in which we engage with our partners is a tremendous source of innovation, gain in environmental efficiency and value creation. With this approach, we are not content with buying at the right price. We al let’s go further. Every year, we support initiatives to promote the heritage of winegrowers. We encourage them to improve their practices, analyze the soil, promote biodiversity and contribute to their natural fertility. The whole point of this approach is to work together to produce grapes that will give rise to high quality wines. These wines will assure these healthy vineyards, and the winegrowers who take care of them, recognition and sustainability today for future generations. Thus, we aim to seal a new alliance between nature and the various stakeholders, to win collectively”
Vinocité guests with La Cité du Vin de Bordeaux
Sophie Talbot Director of Marketing and Offer Strategy
Constance Boulard Brand Division Director
Romain Bertrand Assistant to the Director in charge of wine tourism – Gironde Tourism
Loic Nibaudeau Cultural production manager Wine City
The tourist grape harvest
Every week meeting with the members of the editorial staff of the magazine PULP to discover the Girondin vineyard differently. In this issue of Vinocité, Romain Bertrand invites us to become grape picker for a day
More and more châteaux, regions and appellations offer the opportunity to live the harvest experience. The principle, between friends or family, we go to carry out a (very) small part of the harvest of the domain. We participate in the festivities that accompany the harvest and we often leave with our own bottle.
Castle of the Cross Harvest day: Participate in the traditional harvest by hand in a friendly atmosphere. Visit the property during the vinification period and taste the grape must before the meal. Saturday, October 1 at 9:30 a.m. 6 way of the Cross – 33620 Ordonnac Tel: 05 56 09 04 14
Castle of Lisennes The entire Château team welcomes you to their 31st harvest festival! Many activities will be offered: manual harvesting, tasting initiation workshop, horse-drawn carriage rides… good humor and discussion around our common passion, wine! Sunday October 2, 2022, from 11 a.m. to 6 p.m. Chemin de Petrus – 33370 Tresses Tel: 05 57 34 13 03
The big interview with Thomas Duroux Cité Du Vin on September 27, 2022
Thomas Duroux, an agricultural engineer and oenologist, has worked all over the world: Hungary, South Africa, California and even Tuscany, before returning to his first love, his region of origin and heart, Bordeaux. Since 2004, he has been managing Château Palmer, a wine estate located in Cantenac in Gironde. The explanations by Loic Nibaudeau