Corruption allegations in Olympic sponsorships involving former Dentsu director Haruyuki Takahashi have shed light on the company’s overwhelming grip on the sports marketing industry in Japan. Through its role as exclusive agent, Dentsu secured a record approximately 370 billion yen ($2.8 billion) in marketing revenue for the Tokyo Olympics and Paralympics Organizing Committee, where Takahashi … Read more
2 different recruitment positions in the team: Event and Project Marketing Advisor (event management and various projects for a dedicated clientele) Loyalty Program and Project Marketing Advisor (loyalty program management and various dedicated projects) You are driven by projects, you are versatile, you like to develop concepts and be the driving force behind several marketing … Read more
Do you want to conquer a new market? You must have a well-defined external email database. This email file, which helps to generate leads and obtain a high conversion rate, can be purchased or rented. If you have never heard of renting an email file, this guide is for you! Why do you need a … Read more
For the first time in France, an event will reward the best in growth marketing. The Growth Awards project was born from the association of two entrepreneurs and growth experts, Coralie Dussart, founder of the growth marketing firm spaagand Jérémy Goillot, who notably gathered around him the largest community of growth hackers in France via … Read more
Escaping the legislation on tobacco products, the material used for electronic cigarettes is now used as a marketing medium by manufacturers. In a letter to the journal Tobacco Prevention & Cessation, two members of Korea’s National Tobacco Control Center point out how vaping companies are using e-cigarette material as marketing material in South Korea[1]. In … Read more
it was thirty years ago. Already. Thirty years since the United States obtained the authorization to send NBA players to participate in the Olympic Games. Thirty years since, as a result, the “Dream Team” was created. Thirty years that a simple basketball team took on a dimension never seen before. Records, legends, influence… this summer … Read more
LONDON, 7th August, 2022 (WAM) — Executive Director of Marketing and Communications for the UAE Government Media Office, Khaled AlShehhi, has won the World Media Award (WMA) for Leadership and Innovation in of content for 2022, announced the World Media Group (WMG). “This honor is given to the individual recognized by their peers for their … Read more
Marketing strategies are constantly evolving and multiplying to adapt to the increasingly demanding requirements of the market. Among the increasingly popular and used content formats is audio. This format has become a means of communication acclaimed by all and which makes it possible to offer a different sound experience to customers. Let’s decipher this marketing … Read more
To share Tweet To share To share E-mail Although very different, customer experience (CX) and theater have some things in common: whether in a theater group or in a customer service team, the goal is the same: to delight customers ( audience) through creativity and collaboration. And as with the theater, a company must respect … Read more
Within omnichannel journeys counting ever more points of contact (we have gone in 10 years from 2 to 6 points of contact per purchase journey on average), retail must be thought of as a benchmark for the customer. The moment spent in store must be THE moment of truth for the customer.(…) It is easier … Read more