Olympic scandals shed light on the activities of marketing giant Dentsu

Corruption allegations in Olympic sponsorships involving former Dentsu director Haruyuki Takahashi have shed light on the company’s overwhelming grip on the sports marketing industry in Japan. Through its role as exclusive agent, Dentsu secured a record approximately 370 billion yen ($2.8 billion) in marketing revenue for the Tokyo Olympics and Paralympics Organizing Committee, where Takahashi … Read more

Advisors, Marketing | Deschênes & Sons – Montreal Division

2 different recruitment positions in the team: Event and Project Marketing Advisor (event management and various projects for a dedicated clientele) Loyalty Program and Project Marketing Advisor (loyalty program management and various dedicated projects) You are driven by projects, you are versatile, you like to develop concepts and be the driving force behind several marketing … Read more

the perfect beginner’s guide!

Do you want to conquer a new market? You must have a well-defined external email database. This email file, which helps to generate leads and obtain a high conversion rate, can be purchased or rented. If you have never heard of renting an email file, this guide is for you! Why do you need a … Read more

Electronic cigarettes, marketing tools to target young people in South Korea

Escaping the legislation on tobacco products, the material used for electronic cigarettes is now used as a marketing medium by manufacturers. In a letter to the journal Tobacco Prevention & Cessation, two members of Korea’s National Tobacco Control Center point out how vaping companies are using e-cigarette material as marketing material in South Korea[1]. In … Read more

Emirates News Agency – UAE Government Media Office’s Executive Director of Marketing and Communications wins World Media Award for leadership in content and innovation

LONDON, 7th August, 2022 (WAM) — Executive Director of Marketing and Communications for the UAE Government Media Office, Khaled AlShehhi, has won the World Media Award (WMA) for Leadership and Innovation in of content for 2022, announced the World Media Group (WMG). “This honor is given to the individual recognized by their peers for their … Read more

▷ Audio, a new marketing opportunity for businesses?

Marketing strategies are constantly evolving and multiplying to adapt to the increasingly demanding requirements of the market. Among the increasingly popular and used content formats is audio. This format has become a means of communication acclaimed by all and which makes it possible to offer a different sound experience to customers. Let’s decipher this marketing … Read more