Will televisions and televisions accompany us in the future? Important search results have been published!

Why do we need TV and what are our TV habits? To what extent has the epidemic changed in this regard? Will the world look the same in a few years, or will there be any changes? These and other questions were answered by an important study of the Philips TV & Sound brand owner.

Televisions and television – why do we need them? What is their future in our homes?

Poles love television. It’s a source of information and entertainment for them, but it also… makes them feel less alone. The pandemic has slightly changed our TV watching habits. When buying a new TV, we mainly focus on its price, picture, sound quality and screen size – according to a study of TB VisionAnd Brand owner Philips TV & Sound by PanelWizard Direct.

Why do we need a TV

97% of Polish households have a TV, and more than half of them have two or more. We use different types of entertainment through TV – we mainly watch it traditional TV And Broadcast and VoD خدمات services (78.3% of respondents) and Learn about the world (75.9%). Despite the continuous development of the Internet and social media, more than 40 percent of television is still on for Poles The main source of information. More than 40 percent of parents of children under the age of 13 use television to present Entertainment or spending time your children. At the same time, more than 20 percent. Respondents admitted that watching TV makes them feel less unit. Televisions today are also used as audio devices – To listen to music (more than 8%).

A contemporary TV set is a home entertainment center. Thanks to the Internet connection, a wide range of applications and the availability of many streaming services, it offers many possibilities. Movies, series, news, entertainment, sports and children’s programs – all these are easily available today, and modern technologies used in modern TVs – such as the Ambilight backlight system, self-learning systems or artificial intelligence used to improve picture quality in Philips brand TVs, ensure a unique experience of its kind. When watching a movie, series or sporting events, as well as for users who use the TV to listen to music, the sound quality is also important. We focus particularly on this in our TVs – both in the soundbar segment and in the TV built-in speakers, which were developed with Bowers & Wilkins, a company well known to music lovers.

Comments Marcin Habsda, General Manager of TP Vision Poland.

Photo courtesy of Philips

TV vs. pandemic

For half of Poles, the time they spend watching TV during the lockdowns, compared to the time before the pandemic, has not changed significantly. On the other hand – 40 per cent. of respondents said they spent more time watching television, and 9 percent. – That’s less. During the epidemic, we voluntarily used broadcast platforms (41.3% of the respondents) then we used televisions to play (17.7%) Listen to music and radio (17.4%) or Watch movies on VoD (17.3%). During the epidemic, a third of Polish farms were bought New TV. The most cited reasons for such a decision are Old device failed And Desire for a newer and better model.

What we follow when buying – Environmental issues are becoming more and more important

priceAnd size And high screen resolutionAnd sound quality And Technical capabilities – These are the most important features of televisions, which the Poles pay attention to when choosing a new device, these items are indicated by more than 90 percent. responders. Before deciding to buy a new TV, we often look for information on comparative websites (55.2% of responses), read user reviews (53.4%), seek advice from sellers in stores and showrooms (43.5%), and consult friends and families (38.7%). ). Issues related to the natural environment are also becoming more important – we are more than willing to choose televisions Consume less energy, with a higher “green” energy rating. Half of the respondents are willing to pay more for a more environmentally friendly TV. 70 percent of it is important to use recycled materials in television production.

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TVs will stay with us

For more than 60 percent of respondents, a television set is an important element of an apartment’s living room. what’s more – More than half of Poles consider television and television an essential, even indispensable part of their lives. More than three quarters of Polish viewers expect it In five years, she will still have a TV in her living roomAnd almost half – that would be The recipient is bigger than today. More than a third expect the TV to be in use within five years Just to watch traditional TV.

about studying

The survey was conducted by PanelWizard Direct, on a representative group of 1,027 people between the ages of 18 and 75, on March 1-15, 2022.

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Source: press release

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