Transparency, apertures and glossiness can be seen not only on catwalks, but also in clubs. After another winter in a pandemic and days spent in comfy tracksuits, in the evening we want to shine again and feel good. Just like in the crazy twenties.
– Event calendars are filling up again and we’re also seeing more interest in party projects — says Leanne Wiggins, head of women’s clothing at Matchesfashion.com. – Clients are looking for cool and impressive designs they can shine in – He adds.
Dresses from brands such as The Vampire’s Wife, Kika Vargas, Taller Marmo or Saloni are in demand in vibrant colors, such as pale pink, maroon and silver. Valentino, Erdem and Giambattista Valli dresses also sell great – with lace, embroidery and floral patterns.
The sexiest clothes are popular at Flannels Store. Celebrity-adored mini skirts and dresses, the Y2K-inspired Poster Girl brand sell like hot cakes here, and Roberta Einer’s patchwork knitted dresses are also a hit. Emma Ellory, Head of Women’s Apparel Development at Flannels, has seen her apparel sales increase by 230%. It also draws attention to the change in buying style. Customers are looking for delightful dresses that complement their wardrobe and make them feel better. We notice the return of interest in exits, women want to appear effective again. In 2022, we are happy to dress elegantly – Says.
The store achieved big sales thanks to the Mugler brand. Bestsellers are Casey Cadwallader’s body-shaping mesh designs, particularly his illusion gown. – Our customers seem to be looking for sexy transparent dresses Elori says.
On the other hand, people who shop on Net-a-Porter want a flash. Browse the store’s extensive collection of dresses to find an abundance of sequins and glitter, so it’s no surprise that one of January’s most coveted designs is the outdated Gareth frill mini dress by Isabel Marant.
Customers don’t just dream of designing new collections: Websites that sell second-hand clothes like Vestiaire Collective are seeing a huge demand for party wear from previous seasons. One of the reasons for the growing interest in clothing for parties is Vestiaire, season two of the hit HBO hit “Euforia,” which is full of cool fashion. Since the first episode aired on January 9, the platform has seen a 125 percent increase in searches for corset dresses similar to those worn by series character Jules (Hunter Schaeffer). 96 percent Searches for Pacheva dresses increased, thanks in part to the look of the Lexi (Maud Apatow) series. However, the biggest trend coming from watching “Euforia” is the feather dresses, which are highly sought after at up to 275%.
When it comes to shoes, Net-a-Porter customers are buying Amina Muaddi heels, particularly Gilda heels and Ami pumps made of PVC and metallic leather. Classic high heels from Manolo Blahnik, like the signature model from Hangisis, are also popular.
According to Liane, Matches Fashion shows an interest in crazy party shoes, while Flannels are 156 percent more sought after. frequently. Unusual models from Jimmy Choo and Versace distract customers from Ugg shoes (although they sell well, too).
We can expect the party wear to continue to surprise us. Liane has announced gorgeous capsule collections from brands like Taller Marmo, Common Hours, Germanier, 16 Arlington and Bernadette, which are expected to appear on Matches Fashion soon. It is worth paying attention to the shoes of the new style, the advertisements of which can be seen in the Spring-Summer 2022 collections – we are eagerly waiting for high-rise platforms from Saint Laurent.
This article originally appeared on Vogue.co.uk.