Television in Poland. What functions does it perform and what are our guidelines when choosing a receiver?

remote control, TV set, photo: Alehandra13, pixabay

According to a survey conducted by TP Vision, owner of the Philips TV & Sound brand by PanelWizard Direct, Poles love TV. It’s a source of information and entertainment for them, but it also… makes them feel less alone. The pandemic has slightly changed our TV watching habits. When buying a new TV, we focus primarily on its price, picture and sound quality, and screen size.

97% of Polish households have a TV, and more than half of them have two or more. We use different types of TV entertainment – first of all, we watch traditional TV, live streaming, VoD (78.3% of respondents) and get to know the world (75.9%). Despite the continuous development of the Internet and social media, for more than 40 percent of Poles, television is still the main source of information. More than 40 percent of parents with children up to age 13 use television to provide entertainment or to keep their children occupied. At the same time, more than 20 percent. of respondents admit that they feel less lonely thanks to watching TV. Today, televisions are also used as audio devices – for listening to music (more than 8%).

Contemporary TV is a home entertainment center. Thanks to the Internet connection, a wide range of applications and the availability of many streaming services, it offers many possibilities. Movies, series, news, entertainment, sports and children’s programs – all these are easily available today, and modern technologies used in modern TVs – such as the Ambilight backlight system, self-learning systems or artificial intelligence used to improve picture quality in Philips brand TVs, ensure a unique experience of its kind. When watching a movie, series or sporting events, as well as for users who use TV to listen to music, sound quality is also important – comments Marcin Habsda, General Manager of TP Vision in Poland.

Television in the age of a pandemic

For half of Poles, the time they spend watching TV during the lockdowns, compared to the time before the pandemic, has not changed significantly. On the other hand – 40 per cent. of respondents said they spent more time watching television, and 9 percent. – That’s less.

During the pandemic, we most often used streaming platforms (41.3% of respondents), followed by TVs for gaming (17.7%), listening to music and radio (17.4%) or watching movies via VoD (17.3%).

During the pandemic, a third of Polish viewers bought a new TV. The most frequent reasons for such a decision are the failure of the old device and the desire to get a newer and better model.

What do we follow when buying a TV?

Price, screen size, high resolution, sound quality and technical capabilities – these are the most important features of televisions that Poles pay attention to when choosing a new device, these items are indicated by more than 90 percent. responders. Before deciding to buy a new TV, we often look for information on comparative websites (55.2% of responses), read user reviews (53.4%), seek advice from sellers in stores and showrooms (43.5%), and consult friends and families (38.7%). ). Environmental issues are also becoming more important – we are more likely to choose TVs that consume less energy, with a higher “green” energy label. Half of the respondents are willing to pay more for a more environmentally friendly TV. 70 percent of it is important to use recycled materials in television production.

TV future

For more than 60 percent of respondents, a television set is an important element of an apartment’s living room. What’s more – more than half of Poles consider television and television an essential, even indispensable, part of their lives. More than three-quarters of Polish viewers expect that in five years they will still have a TV in their living room, and almost half – it will be a larger receiver than today. More than a third expect that in five years TV will be used exclusively for watching traditional TV.

Home software – how to choose?

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