The search was performed on a representative group 1027 people Between the ages of 18 and 75, on March 1-15, 2022. Shows that 97 percent. Polish households own a television, and more than half of them have two or more. We use different types of entertainment through our TV: first of all, we watch traditional TV, live streaming, VoD (78.3% of respondents) and get to know the world (75.9%).
Although the Internet continues to grow, it is more than that 40 percent columns Television is still the main source of information. very More than 40 percent of parents The study stated that those with children under the age of 13 used a TV to provide entertainment or to keep their children occupied.
but at the same time More than 20 percent of us He admits it thanks to watching TV You feel less lonely. Televisions today are also used as audio devices – for listening to music (more than 8% of respondents indicated this).
Contemporary TV is a home entertainment center. Thanks to the Internet connection, a wide range of applications and the availability of many streaming services, it offers many possibilities. Movies, series, news, entertainment, sports and children’s programming – all of these are readily available today, and modern technologies used in modern televisions – such as the Ambilight backlight system, self-learning systems or artificial intelligence used to improve picture quality, ensure exceptional experiences – comment Marcin Habsda, Director general TB Vision In Poland (the company owns the Philips TV & Sound brand).
TV vs. Pandemic: Nothing has changed
For half of Poles, the time they spend watching TV during lockdowns compared to the time before the Covid-19 pandemic Not noticeably changed. On the other hand, 40 per cent. of respondents said they spent more time watching television, and 9 percent. – That’s less. During the pandemic, we used streaming platforms the most (admittedly 41.3 percent of respondents), then we used TVs for games (17.7% ordered), listening to music and radio (17.4%) or watching movies on VoD (17.3%).
during the epidemic A third of Polish viewers have bought a new TV. The most frequent reasons for such a decision are the failure of the old device and the desire to get a newer and better model.
What are the Poles guided by when buying a new TV? First of all, price, size, high screen resolution, sound quality and technical capabilities – the study shows. He pointed out these elements More than 90 percent of respondents. Before we decide to buy a new TV, we often look for information on comparison sites (55.2% Indications) by reading user reviews (53.4%)we seek advice from sellers in shops and showrooms (43.5% of respondents answered this question), and we consult friends and family (38.7 percent). Environmental issues are also becoming more important – we are more likely to choose TVs that consume less energy, with a higher “green” energy label. Half of the respondents are willing to pay more for a more environmentally friendly TV. 70 percent It is important to use recycled materials in TV production.
TVs will stay with us
For more than 60 percent of respondents, a television set is an important element of an apartment’s living room. Moreover, more than half of Poles consider television and television to be important an essential part of their lives. More than three-quarters of Polish viewers expect to have a TV in their living room within five years, and nearly half – this It would be a bigger receiver than it is now. More than a third expect that in five years TV will be used exclusively for watching traditional TV.
The Omdia report shows that consumers around the world are choosing TVs from South Korea and Japan. Samsung and LG took the top two places in terms of sales in 2021. Both have their own operating systems, and there is no Android TV / Google TV. In 2021, the average unit price for LG OLED TVs was $1,861, more than three times the average LCD TV price of $507.70. Meanwhile, global TV shipments declined by 1,932,000 units annually to 213.54 million units in 2021, the lowest result since 2010. Japan’s Sony came behind the two Korean companies, with a market share of 9.5 percent. In terms of revenue, China’s TCL by 8 percent. and Hisense of 6.8 percent.