Changing digital terrestrial television standards began on March 28 this year. From the Lubuskie and Dolnośląskie regions. From that day forward, MUX-1 (TVP ABC, Eska TV, Polo TV, Stopklatka, Antena HD, Stopklatka, TV Trwam, Fokus TV), MUX-2 (TVN, TVN7, Polsat, Super Polsat, TV4, TV6 , TV Puls, Puls 2) and MUX-4 (Events24) are broadcast according to the DVB-T2 / HEVC standard.
According to the old DVB-T standard, MUX-3 (TVP1 HD, TVP2 HD, TVP3 Katowice, TVP Info HD, TVP Historia, TVP Sport HD), MUX-8 (Nowa TV, Wp, Zoom TV, Metro, TVP Kultura HD) , TVP Woman) and local multiples.
TVP can broadcast in the old standard until the end of 2023
The National Media Institute estimates that 1.7 million households across the country have outdated devices and are at risk of losing their signals. It’s even 3-4 million potential viewers. The transition to DVB-T2 / HEVC in other regions will continue until the end of June, but without the TVP MUX-3 switch. If you are also affected by the change, more viewers will go to the shop to get new gear. Especially since they can take advantage of state funding in the amount of PLN 100 (tuner) or PLN 250 (TV).
A few days before the standard change in Western Poland, the Minister of the Interior and Administration asked the Office of Electronic Communications to allow TVP as part of MUX-3 to continue broadcasting according to the old standard due to the situation in Ukraine. The UKE chief has agreed to this and MUX-3 does not have to change the standard by the end of next year. They also want to continue broadcasting in the DVB-T standard, among others Discover TVN Grupa and TV Puls.
Maintaining TVP broadcasts in the old standard will reduce the frequency with viewers adapting to the new standard. And remember that as many as 1.7 million households using only terrestrial television do not have a DVB-T2 / HEVC ready receiver. For us, it is a loss for the DVB-T market – the decision of the Home Office and Administration, the UKE and the National Broadcasting Council will lead to significant losses. Moreover, the government media campaign on this important issue has been insufficiently conducted and of low quality, and the suggestions of commercial broadcasters in this regard have been ignored. We have always been and always been open to dialogue, but this time the situation got out of hand – we will not be passive and we will respond decisively by taking action towards the decision-making bodies. We will also demand judicial compensation for the losses that we will undoubtedly incur due to this situation – announced in an interview with Wirtualmemedia.pl Dariusz Dąbski, President of Telewizja Puls.
Commercial broadcasters are at risk of losing advertising revenue. Some viewers who do not replace the device will receive primarily TVP channels, not commercial channels. The state prefers its own propaganda tools. The losses of commercial broadcasters will be proportional to viewership. State TV stations will be available with the old standard, and up to 4 million viewers may not immediately switch to the new standard. 1.7 million of the 13 million farms are over 10 percent. viewers. Some of these people will likely replace the equipment, but not immediately. This is a gift for TVP. If trading stations had a 70% stake in the audience cake so far, they would lose 10%. This corresponds to approximately 7 percent. viewers and 7 percent. Revenues. These are hundreds of millions of zlotys – said Jacob Berzinsky, President of the OMD Media House in an interview with the portal Wirtualnemedia.pl.
This week’s interview with commercial broadcasters
What activities of the UKE Chair are planned due to the expectation of private broadcasters to delay the transition to DVB-T2 / HEVC? Are there any real chances of fulfilling their assumption i.e. postponing the transition to a new standard? The meeting (editor’s note with broadcasters) is scheduled for next week. At present, the regulatory environment remains unchanged Wirtualnemedia.pl informs Witold Tomaszewski, acting UKE spokesperson.
The words of a National Broadcasting Council spokeswoman may be more promising for commercial broadcasters. – The President of the National Broadcasting Council is open to any meetings with broadcasters regarding this topic. However, it must be remembered that the initiative in this regard belongs primarily to the Head of the UKE and the Prime Minister’s Chancellery – Teresa Brykczyńska teaches in an interview with Wirtualnemedia.pl.
Thus, it is up to the government whether commercial stations will be able to transmit for longer than planned under the old standard. The broadcasters do not wish to reveal what demands they are going to attend the meeting with representatives of UKE and KRRiT. The UKE has not yet announced the exact date of the meeting.
“Independent regulators should apply the same standards to everyone”
Marek Swa, Chairman of the Supervisory Board at Golf Channel Polska, has no doubts about the direction the Polish government and market regulators should take. – It is clear that independent market regulators – as in the intention of UKE and KRRiT – should apply the same standards to both TVP and private stations. However, we are talking about the real situation in Poland, where no reasonable person doubts that the party television, which has become TVP, enjoys special considerations from the rulers – the former head of the Agora and the former vice president of the cable network argues UPC Polska in an interview with Wirtualnemedia.pl.
According to Sowa, it may be politically motivated to broadcast TVP channels according to the old standard of digital terrestrial television. – TVP will broadcast in DVB-T by the end of 2023, as it is useful for reaching a large group of PiS voters without any interruption, as is the case with the annual honor of 2 billion PLN, which Polish taxpayers pay to TVP. If, for various reasons – geopolitical or technical – it was indeed desirable to expand broadcasting in the old standard, then this should apply to all broadcasters. All the rest – as the Americans say – political nonsense – the manager evaluates.