Conversations with the greatest. Magdalena Federowicz-Boule about foreign projects, new brands and hotel room top rank

Projects in France, Albania, Hungary, Ukraine, and soon maybe also in Germany. In addition, the constantly developing activity in Poland and new projects, from hotel interiors to an underground station in لودód or an eco-station in Lublin – Tremend is not idle! We talk to architect Magdalena Federowicz-Boule about international projects, introduction of new brands to the Polish market, trends in hotel design, office expansion with new partners.

Tremend carries out projects all over Europe. How has the pandemic affected your business?

It varies, but I don’t think the pandemic has affected us that hard. For example, we won an international competition to design a boutique hotel Haussmann in Paris – 25 rooms under the Eiffel Tower. In Budapest, we won two more projects, one last week and one last year. During the epidemic, our activities in Ukraine stopped a little, including. The project in Odessa was temporarily suspended. On the other hand, projects in Kyiv and Lviv started strongly in the past two months.

We are still working on Novotel Lwów, we won a competition to design a hotel, cube and interior design in Albania. The latter is a new country in our portfolio. There are some winners and some losers, but overall I get the impression that we are doing very well, and there is a lot of work to be done.

During the pandemic last year, we opened five hotels, six this year. In addition, there are public utility buildings that we have worked on, such as Majaland projects, Lublin railway station, Lodz subway station, tunnel, office projects and others. It shows better that not everything has stopped. It’s just like life: some things stop, some lose, and some things win. It’s kinda good, we’re not complaining about the lack of work, we’re just getting better.

You have not noticed a significant cessation of the epidemic, and have you noticed the emergence of new trends in the arrangement of hotel spaces shaped by the epidemic? What will the hotels of the future look like?

Let me start with the construction projects – we have more management projects. We see a tendency to flee from cities, which is evident not only in Poland, but also abroad, for example in Paris. Many city hotels suffered from this during the pandemic. Many people are moving out of town and working remotely. This trend, of course, has an impact on design as well, although it applies to a lesser degree to smaller hotels, such as the one we’re designing now in Paris. These are, in fact, home hotels, places where you want to feel at home. When the guest sits down to drink coffee, he wants to feel like he is in a large living room, surrounded by a beautiful design. There are no large hotel spaces in it.

On the other hand, this epidemic effect is clearly visible in the design of large hotels. Of course, as before, public spaces are still very important. However, the importance of peace has grown and peace has become multifunctional for us. When designing it, we should consider including a sleeping corner, a work corner, and a relaxation corner. Sometimes we are looking for a place for a gymnastic ladder.

Moreover, we design a lot of hotels and residential hotels i.e. long stay hotels that offer longer stay periods. There are already kitchenettes and places to relax in these hotels. The brand Tulip Residence in Paris, which we created before covid, is developing in Paris for the Louvre Group a lot and is successful, precisely because it was designed to create a slightly larger room that should be multifunctional.

When designing the common parts, we, in turn, think more about the person as a human being. Our lifestyle constantly influences design, fashion and basically everything. Here, too, it affects the design. For example, when we think of meeting rooms, we always try to combine them with some open space or a larger balcony where you can go out for a vacation, or we try to organize an introductory process, for example in the courtyard. In the months prior to the pandemic, we paid a lot of attention to the types of commas – and now we don’t think about it that much. We are back to normal life, which makes me happy.

We also try to make it multifunctional in the case of public places. We design spaces with the possibility of separating the living room or a place where people can isolate themselves a little. We also place great importance on ensuring that what we design is ecological and green. Man simply feels good in such places, and even if there is a pandemic, he does not feel it very much. Perhaps the worst are the large, empty spaces where there are a lot of people and there is no intimate relationship. Even before Covid, there was a trend towards “comfortable” design. We strive to provide a place in the hotel where people can relax and feel comfortable. We are now more inclined to this issue.

Intimate home design trends were very evident at the Maison Gallery in Paris. Of course, there were exhibition booths in the halls, but much of the fair life moved to the city, to closed spaces in Paris, where companies rented the galleries. It will be similar in the case of hotel spaces, where such semi-private spaces have to be created in which everyone is satisfied. A place for yourself in a hotel room is one thing, but the corner in the hotel’s common area is just as important.

In short, we can expect greater comfort and multi-functionality in hotel projects. The latter seems particularly interesting because it reflects the prevailing trends in widely understood architecture. Just like the large-scale mixed-use investments currently at the top, in hotel interiors, we also focus on…

exactly! Our office has just grown out of malls, which we have designed a lot in the past, I worked myself for a long time at Manufaktura in ód… We are currently working on several cubist projects of this kind. We can see that all these cubic spaces want to be multifunctional and transformed to meet the needs of different clients in one place.

Two months separate us from the end of this year. How would you sum up the year 2021 at Tremend Studio?

We are definitely working on many Cubist projects. We are building, for example, an ecological railway station in Lublin that produces energy, we are working on a tunnel in لودód, we are building a Włókniarzy station – these are very technical projects. We operate in the Majaland Leisure Facility near Warsaw, and we previously opened Majaland in Pozna. We have a lot of cubic hotel projects in Albania and Poland. Even in Paris, we are already doing cubism projects. The design department has grown a lot.

From new news: My twin sister, Anna Federovich, who is also an architect and co-founder of the FBT office, has joined our company. He joins with his colleagues. The studio specializes in residential, office and hotel premises. This will allow us to extend the offer to our customers.

In addition, we won many international competitions. Most of our projects in Paris or Hungary are from international competitions in which we compete with studios from the UK. Britain from France. We are very pleased with the awards we have won, especially the New York Hospitality Design Award for the Crowne Plaza Hotel.

We have many high-end projects. We started working on the group’s brands: two very interesting projects for Hilton, the Tribute Marriott, and we opened MGallery Accor in Sopot. And of course abroad. We have developed a lot in France, and we are thinking of Germany. We plan to introduce two new brands to the Polish market – one German and one American. These will be openings maybe next year.

Also this year, it introduced a new brand to the Polish market, filled with Crowne Plaza prizes. The first brand wasn’t accompanied by specific internal guidelines – how do you feel about this type of project?

I love them! Our entire office loves them! We have a lot of these projects in our office. Tulip Residence also means new standards, and we’ve slightly changed the level of Holiday Inn Express. As for the Crowne Plaza, in the meantime we have rebranded one facility in Budapest to Crowne Plaza, so that brand has grown too! We are currently trying to design several new lifestyle brands in Poland. We like projects where we have to change the brand a little or create something new – they are very creative.

Empowering Children Foundation, Architects Without Borders OW SARP, whose initiator and company Tremend, is implementing the Green Center project in the courtyard of the Children’s Help Center in Warsaw. How did you get involved in this noble initiative?

With the boss, with whom we are friends, we were drinking coffee together one day and were looking at this patio near the center. Then I said, “Why don’t you make some nice treehouses or something really interesting here?” , the president replied that the institution operates largely on the basis of sponsorship and partnership, which is what ended that conversation. But then we started meeting up and getting back on topic, thinking “Maybe something can be done here.” We don’t think it actually worked! Monika Sajkowska found many sponsors, and he also helped us take care of the youngest.

The yard is under construction and of course – as is usually the case on construction sites – there are a lot of different problems. However, we hope to open it in the future and be able to enjoy this space with the kids. The center is an interrogation center, that is, a sad place. We want this place to be more fun.

Are you satisfied with the work of an architect?

Yeah. What I do gives me so much joy. Of course sometimes I get very tired, but that fatigue passes quickly when I see customer satisfaction. I also believe that this job satisfaction translates to the fact that we all at Tremenda make a very nice team of people who absolutely love each other. This just makes working in a team fun.

Thank you for the conversation

Interviewed by Anna Sołomiewicz

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Magdalena Federowicz-Boule, Architect, President and Creative Director of Tremend, Graduated from the Faculty of Architecture at Warsaw University of Technology, and also participated in a student exchange with University of Detroit Mercy in the United States.

Since 2010 he has been running Studio Tremend with his partner Jarosław Gwóźdź, which deals with both Cubist, Public and Commercial projects, where the idea of ​​sustainable development is one of the core concepts in interior design and decoration projects for commercial clients especially hotels, apartments, shopping malls and office projects.

Repeatedly awarded for projects, including: Złoty Żuraw 2003 Prize in the category: Public Utility Building – Project at ul. Pileckiego, Real Estate Awards London in the Hotel Interiors category – Best Hotel Interiors Poland for Novotel Wrocław Centrum and Best Hotel Interiors Hungary for the Ibis Styles Budapest City project in 2016, European Property Awards in London in the Hotel Interior Design category for Ibis Styles Grudziądz Mentioned At the A’Design Award & Competition Milan for Novotel Wrocław in 2017, in 2018, Excellence in the A’Design Award and Milan Competition for Office Design at ul. climaczak.

The author of the Metropolitan Bus Station in Lublin, which was shortlisted for the World Architecture Festival in Amsterdam and the Kindergarten project at ul. Zdrowa in Warsaw, was nominated for the 4th edition of the Warsaw City Mayor’s Architectural Award from Warsaw in the category Best Utility Building, Real Estate Impactor 2020 (awarded by the editors of “Rzeczpospolita”) in the “Innovative Approach to Space Design” Metropolitan Railway Station project in Lublin.

Initiator and co-founder of OW SARP Architekci bez Granic Circle – Social and Charitable Activities – Architecture Sans Frontieres, Member of the Board of Directors of OW SARP since 2017, Member of ZAIKS and SAW.

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