- Multimedia exhibitions are becoming more and more popular in different parts of the world. Viewers can already see, among others, performances of the works of Leonardo da Vinci, Frida Kahlo, Claude Monet and Vincent Van Gogh
- – As a multimedia lighting installation, “Leonardo” does not damage or cause any harm. It’s boring, without real technical advice, but it is effectively prepared in a huge way – confirms Manuel Brugg in “Die Welt”
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It doesn’t always seem like “great art”. Behind the Ostbahnhof in Berlin lies a drab wasteland, palisades and individual blocks of abandoned factories and old warehouses. At the back of the Berghain you can see the massive gray.
But there is also a certain plastic gate. He promises to be “Leonardo da Vinci. Genius.” Behind it is a white room with delicate techno rhythms. Inside, there is a lounge with artificial greenery and sawn wooden gears. Then we enter another room, completely surrounded by screens, in the center of which is a projection cube and mirrors.
There are about 120 people of almost all ages. Each of them has a mobile phone with them. Immediately a storm of sound and image for 50 minutes. We’ll see a showcase of the work of an international artist who has quickly moved into the 21st century.
Probably no one else could muster such crowds to witness a scene of his life and work as a painter, sculptor, architect, anatomist, mechanic, engineer and natural philosopher Leonardo da Vinci, who was born in 1452 and died in 1519. Recently, he attracted people to several exhibitions in 2019 to commemorate the 500th anniversary for his death. However, Leonardo’s originals are scarce and expensive to borrow. Anyway, tickets sold out quickly.
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So Leonardo is not for everyone. More so, in the case of one of the most popular immersive shows (just like the first 3D theme park cinemas in several decades), he wants to amaze the viewer, introducing him to a visual frenzy.
Nobody tempts you with original works. Nobody expects them here. You don’t need to travel to a remote museum. Leonardo is around the corner in your city. The ticket costs only 25 euros. The gallery is friendly and easy to access. There are no lines. There is also no problem in buying tickets. No anxious guards, no need for barrier lines and no alarm system.
In Zurich, people spent months rehearsing “Viva Frida Kahlo”, which “because of its great success” was extended several times, and to meet the needs that Tonhalle Maag, the alternate seat of the Tonhalle Orchestra, was switched to Lichthalle Maag. There will be more fancy slideshows with the names of other famous artists in the future.
Sentiments in “The Da Vinci Code”
Only in the first two months, 50 thousand people came to see Frida. Persons. At the end of each “pilgrimage” there is, of course, a souvenir shop. It is part of this endeavour. You can also buy a book by Frank Zoelner in Berlin, but more “Genius” pencils and blouses are sold there.
The new art consumer, who in many cases has never visited museums but expects a fascinating tour of the paintings here, wants entertainment to satiate his thirst for experience. With more and more perfect display and sound systems, Leonardo’s journey turns into a multi-sensory immersion in the picture. Some of them weave content into a vortex of visual variety. But they do one thing above all: they stir up emotions through the “Da Vinci Code”.
A company with a big future, apparently in the pandemic as well, consists of Leonard producer Jeffrey Jah, who is also active in the afterlife and fashion in New York, and Dutch sports promoter Bert van der Ried. BIG (Borealis Interactive Group) is the name of their international company, which has spent about 3 million euros for this.
Multimedia exhibitions are very popular all over the world
A smaller portion of the image rights to a relatively few souvenirs with Leonardo consisted. The Berlin-based flora & faunavisions that deals with digital video takes care of an efficient and modern arrangement. DJ Sacha combined the sound of hip-hop with the baroque violin tradition. Now it can be served in many places at once. Berlin is only the beginning.
But what do viewers learn about Leonardo’s genius here? Actually nothing. You can see the surfaces of the image disintegrate and the pixels disintegrate. The Mona Lisa turns into a modern man, the Lady with an Irmine speaks to the viewer by name using a QR code. The Last Supper actually looks more finished than ever.
Leonardo symbolizes integration, diversity, environmental protection and sustainable development. You click on interactive gadgets as projections, then sensors allow the helicopters to take off, the flying machine raises its wings, and a catapult carries balls to the basket.
It’s all colorful, loud, confusing, squeaky, amazing, fun, and highly manipulative. Such a playground for the whole family. Soon it will be built in other places. All you have to do is connect the stick to the controller.
As a multimedia lighting installation, “Leonardo” does no harm or cause any harm. It’s boring, without real technical advice, but efficiently prepared in a group manner. There, a Vitruvian Man walks through the City of Lights as an androgynous digital device being cut into strips.
Everyone should have access
The whole thing could be a pop music video. You can create a barrage of sparks by rubbing screens. People fight in a vacuum and take pictures of themselves. Oceans and icebergs ripple and crash beneath you as space passes in front of you. Epic!
Snippets of his thoughts flutter in English. Also in the central cube, in the darkened cell, as in a sacred place, you can see the ancient calligraphic quotes of Leonardo. Also in English, but obviously not the mirror text he was using. Everyone should have access to them. Genius to enjoy it. With a pervasive feeling of happiness, the person is outwardly praised.
Multimedia exhibitions are very popular all over the world
In Bremen, Dresden and soon also in Vienna, you can experience Vincent van Gogh at the same time in the form of an “immersive experience”. To dream in front of a relatively small “starry night”, you should go to the Museum of Modern Art in New York, but here you can fully immerse yourself in its tradition full of rooms, divided and moving in the vortex of celestial bodies.
In Dresden, a large exhibition of Vermeer with ten interesting originals (only 36) was immediately sold out for three months. Five weeks later, only a few have seen due to the lockdown in Saxony. Performances are held at the Museum of Visual Arts. The exhibition “Van Gogh Alive” is still held in Vienna.
An exhibition entitled “Great Masters of the Renaissance: Da Vinci, Michelangelo, Botticelli and Raphael” opened in the parish church in Berlin. Until August 8, 60 high-quality copies of the images can be viewed on the red partition walls in the form of a classic viewing cycle. On the other hand, Raphael’s original works are now on display in the National Gallery in London.
How will Leonardo see the world today? Such a serious question is posed by the Berlin fair, which considers itself an advanced immersive experience. And this question is answered only with pieces of content and an excess of images. There is no cure, thesis, or insight at the end. Everything is just a display of a mysterious image without a halo.
Nothing to compare to the real Giverny Green
“Leonardo” will be shown in Berlin at least until the end of 2022. Then, by 2025, the exhibition will be shown in at least twelve other venues in Europe and the USA. And in the case of Dali, Magritte, Miro, Picasso, Klimt or Hundertwasser, this can easily be repeated.
Anyone who has ever stood in the true green of Giverny in Normandy or is lost in the shallows in a different original series of “Water Lilies” by Claude Monet can only smile at the sight of Monet’s Garden. That’s the name of another scenic drive for impressions in the dimly lit Berlin Hall, where you can at least take a picture next to a series of backstage paintings built on a wooden bridge, below the wisteria of which Debussy shines. In times of pandemic, you have to stand several positions at work.
Will more visitors go to Prado after the #InGoya event that swept Spain? Do they want more original works now?
Or maybe it’s all just for people who accept fast food instead Fine dining, they buy champagne at Aldi, just see the Eiffel Tower and visit EuroDisneyland in Paris, spend their holidays in the form of a relaxing cruise, and on weekends go to an amusement park instead of going to nature? Is this another mosaic piece from global disneylandization and instagram timelines? Are all these fakes, plagiarism and imitations the new real life?
Is their availability addictive, bought with money only and not with real interest or passion? Or is it a good idea for the original, drenched weapons to feel some relief? Is it opium for dull crowds, or will it appeal to new art lovers and museum lovers? Do I see the artist here more intensely, just in a different way, or am I rowing on the surface? All this remains to be seen.
The authors of “Leonardo” believe that their performance “is three-dimensional, because it will touch people’s senses, and they will be able to reciprocate.” Next Michelangelo. The presentation of “the greatest” is definitely digitally sewn somewhere. Wherever there is demand, more shows will appear, especially visual arts have always been an outlet.